In December 2016, we contacted six contemporary fashion designers who are championing circular fashion by working with sustainable materials and manufacturing processes. We wanted to show the designers that there is inspiration and knowledge to be gained from the museum collections. We selected and sent them examples of objects in our collections to interpret. On our blog, and on Twitter, we asked you to choose the design you most wanted to see at the museums in Gothenburg and Stockholm. And now you can!
At The Museum of World Culture in Gothenburg you can now see a mini exhibition in the museum entrance with shoes by Po-Zu and an anorak from Greenland made of seal intestines.
At The Museum of Ethnography, a dress made from bark cloth by designer José Hendo is displayed together with a selection of objects of bark cloth from the collections.
Below, you can see images from when we installed the garments together with objects from the collections, in both Stockholm and Gothenburg.
Po-Zu is a London-based shoe company that manufactures shoes from sustainable, organic materials. The name comes from the Japanese, ポ ー ズ, which means “pause”. Their mission is to provide you and your feet a rest from the hectic pulse of the everyday, while also helping the shoe industry hinder environmental damage.
José is a Uganda-born, London-based designer. For many years, she has produced organic and ethical fashion, with a large interest in bark cloth. In an email to us in December 2016, José Hendo writes:
“My design is a two-piece outfit which echoes the right-hand person in the group picture. The whole skirt is one piece of bark cloth with no seams, in its natural terracotta colour […] The bark cloth I use in my collections is from Uganda which is where I was born and raised. In all my collections bark cloth is always used as a way for me to save a Heritage and the environment, by doing this in the long run communities flourish.”
Snapshots from the installation in Gothenburg
Snapshots from the installation in Stockholm
You can see the designs and objects at The Museum of Ethnography in Stockholm and The Museum of World Culture in Gothenburg exclusively during March. Welcome!
About this project
This project was created by the National Museums of World Culture, Sweden in collaboration with The Swedish Digital Identities Programme (#swedip), a development program which aims to help museums co-produce innovative ideas with communities. The working group at the Museums of World Culture consisted of: Michael Barrett, Gabriel Franzén, Magnus Johansson, Lena Stammarnäs and Johanna Väpnargård, with help from Jennifer Lindblad and Malin Hultman. Read more at IDEK.
This exhibition has been inspired by the concept “circular fashion”, which is a new concept that has grown rapidly in popularity over the last two years. The term “circular fashion” was first coined and defined in spring 2014 by Dr. Anna Brismar (owner of the sustainability consultancy Green Strategy and its associated online platform circularfashion.com). Specifically, our exhibition has been inspired by the definition and 16 key principles of circular fashion, as presented on the website circularfashion.com.
Main image: Conservator Anna Javér and Exhibition producer Lena Stammarnäs installing objects in the showcase in Gothenburg.